Gautam Seth with Aparna Chandra and Prateek Jain
Vidushi Mehra with Palak Shah and Rima Mehra
Palak Shah with Harmeet Bajaj
Anjali Goel with bride to be daughter Kashish Goel
Sujata Assomull with Palak Shah
Palak Shah with Naveen Ansal and Raseel Gujral
Anju Modi with Alka Raghuvanshi
Indrani Dasgupta showcases an Ekaya look
Mayank Mansingh Kaul with Monisha
Neeta and Palak Shah with Rakesh Thakore
Rita Sawhney with Simar Duggal and Simran Sawhney
Simar Duggal with Raseel Gujral
Sujata Assomull Sippy with Harmeet Bajaj
Decorated with raw silk settees, vibrant spiral murals on walls and colourful mounds of gulaal in clay jars, the launch of flagship sari store Ekaya in New Delhi this week proved that the traditional sari is anything but old-fashioned. Or so believes Bharat Shah, a manufacturer from Varanasi, who's collaborating directly with weavers from his home town to create collections of Banarasi saris for the store.
If the party attendance was anything to go by there are plenty of takers. So many of the guests, young women at that, wore traditional Banarasi saris. Shah's daughter Palak, in a bright pink sari with a contrasting gold blouse, was styled by Ekaya's creative consultant -- fashion stylist Aparna Chandra.
Also wearing Ekaya saris were Indrani Dasgupta, Pernia Qureshi, Vidyun Singh, Simar Duggal, Harmeet Bajaj, Raseel Gujral and Sujata Assomull Sippy. Anju Modi, Rakesh Thakore, Mayank Mansingh Kaul and Bim Bissel of Fab India, Harmeet Bajaj, Himanshi Verma, Naveen Ansal, Saba Ali and Tarun and Ritu Khiwal too were at the launch.
Ekaya is located at D7 Defence Colony, New Delhi.
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[28 Sep 2012]